About Me

Sam Eley is a Senior Financial Planner at GFM Wealth Advisory.

Sam joined GFM Wealth Advisory in early 2021 after nearly eight years working for Perpetual Private as a Senior Financial Adviser to high net worth individuals and families.

His career in financial advice began in 2008, working for independent financial advisory practices while studying to further his career in financial planning. This has led to Sam having a holistic view of the financial advice process and a broad technical skill set to manage complex client affairs.

Sam also has a long family history in the advice industry, with his father, Phil, being a 30-year veteran of the industry and a Fellow of the Financial Advice Association Australia (FAAA). His brother, Jade, is also now the Managing Director of a financial planning practice in Adelaide.

Sam is an Associate Financial Planner® of the Financial Advice Association Australia and completed a Master of Financial Planning with Kaplan in 2018. He is a member of our Investment Committee.

Sam is married to his wife Blair, and they have two young sons, Walker and Sullivan, and two cats. He enjoys travel, playing basketball twice a week and spending time with family and friends on the weekend.

He is an avid follower of the NBA and supports the Miami Heat. He is also a passionate supporter of the West Coast Eagles in the AFL.