About Me

I started in Financial Planning in 1996 in the city of London. I’ve always loved meeting with Fund Managers, and learning about money markets and how investments actually work.



Despite being a bit of a numbers and financial geek, the reason I have stayed in Financial Planning, is that I enjoy meeting people and supporting clients to achieve financial goals.



I took a break from hectic London life in 2005, and after developing and running an enterprise skills-based charity in Cape Town for a few years, I moved to Australia in 2009.



By 2012, I became the Managing Director and Senior Financial Planner at my own firm, Ginn & Russ, as part of the AMP network. I had a large, successful practice, with offices in Adelaide and Alice Springs, and around 12 staff. The business was going really well, but behind the scenes, AMP was making changes. I knew there was an opportunity to improve my client services.



I founded Emu Wealth because I wanted to do things differently and spend more time with fewer clients; to enable me to give clients the best, most comprehensive service possible. I knew that with almost 20 years of experience in financial planning, everything I had learnt in London, Australia and other parts of the world, I could provide a great client experience.



Please see my Financial Services Guide for my full list of current qualifications. Here are some of the highlights since 1996; so you know, that I know what I am talking about!



2022 Lucian Russ passes National Financial Adviser exam (FASEA)
2021 Lucian Russ (GAICD) Graduates from the Australian Institute of Company Directors course
2016 Lucian Russ awarded AMP Adviser of the year (SA/NT)
2015 Ginn & Russ achieve FPA Professional Practice status
2013 Lucian Russ is awarded Graduate Certificate in Self-Managed Superannuation Funds, University of Adelaide
2013 Lucian Russ achieves SMSF Specialist Adviser, from the Self Mannaged Super Fund Association
2012 Advanced Diploma Financial Planning (Australia)
2010 Diploma of Financial Planning (Australia)
2005 Certified Financial Planner (CFP) UK
2000 Advanced Financial Planning Certificate (UK)
1994 Bachelor of Arts - Humanities (Philosophy), University of Hull




Lucian Russ is a Senior Financial Planner and Director of Emu Advisory.



Emu Advisory is a corporate authorised representative of COBALT ADVISERS Pty Ltd

Australian Financial Services Licensee number 512550





P.S. I am also passionate about supporting disability. In 2021 my big sister passed away after suffering for many years with MS. I am the Board Chair and Non-Executive Director for CASA Disability Services, a charity based in Alice Springs.