About Me

Alex joined the financial planning industry in 1987 as a Life and as General Agent with AMP. In 1990, he started performing marketing and management roles for AXA Australia (formerly National Mutual), including General Agency Manager for the Northern Territory.

Alex then merged his financial planning business to lead the All Financial Services group, where he further developed his skills and qualifications.

This extensive experience has given Alex more than 34 years of senior management experience in an industry he loves. He’s a highly motivated, visible and progressive leader with a reputation for developing and implementing innovative strategies that shape the future state of businesses.

His passion is reflected in the consistent and positive results he achieves. His analytical nature and ability to deliver to the highest standards are complemented by his attention to corporate governance and risk management. This ensures balanced yet progressive outcomes for clients.

Alex is a certified financial planner (CFP®), chartered tax adviser and SMSF specialist adviser (SSA™). He has a Diploma of Financial Planning and holds memberships with the Financial Advice Association of Australia, The Tax Institute and the SMSF Association.

Outside of work, Alex is a dedicated husband and father of two. He enjoys entertaining friends and family with fine wine and great food. Other pastimes include fishing and, most importantly, spending time with his Pugalier, Millie.